Paula Lapinski, MD
Founder, Board Member, Chief Surgical Dermatologist
Dr. Paula Lapinski is a board-certified dermatologist with an extensive medical background and an unparalleled warmth, who has built a reputation in the community for exceptional treatment of a wide range of cosmetic and medical dermatologic issues.
Dr. Lapinski earned her degree in pre-professional studies at The University of Notre Dame, graduating with Honors as a member of Phi Beta Kappa. She went on to attend Northwestern University School of Medicine and completed her internship at Evanston-Northwestern Hospital. She completed her residency in Dermatology at The University of Texas-Southwestern Medical Center in Dallas, one of the premier programs in the country.
Dr. Lapinski's interest in patients with skin cancer led her to complete an additional year of training at The University of Texas-Southwestern Medical Center in the area of Mohs micrographic surgery, a specialized method of skin cancer excision and pathologic examination.
As the Founder of Pinnacle Dermatology, Dr. Lapinski understands the level of care they provide is rarely matched because of the fellowship-trained Mohs micrographic surgery specialist team and an experienced, board-certified plastic surgeon at the same practice. The combined expertise and experience enables them to create comprehensive treatment plans for patients.
Chad A. Eckes, MBA
Chief Executive Officer, Board Member
Chad Eckes was most recently the Executive Vice President of Corporate Services & Chief Financial Officer of Wake Forest Baptist Medical Center, a leading Academic Medical Center. Chad was the executive leader of the organization’s financial turnaround from March 2014 to June 2017. During that period, Chad led the turnaround of the organization’s Finance, Revenue Cycle, Information Technology, Facilities and Human Resources departments. At the same time, the organization experienced in excess of 25% revenue growth.
Previously, Chad was the Chief Strategy Officer and Chief Information Officer at Cancer Treatment Centers of America (CTCA), the premier center for cancer treatment. During 2005 to 2014, Chad was part of the leadership team which grew CTCA by 30x creating a national footprint.
As the CEO of Pinnacle Dermatology, Chad focuses on a handful of key approaches: be crystal clear about the company’s vision, mission, and values; lay out clear strategies; build employee engagement; focus on customer service; create a transparent environment where employees feel free and comfortable to raise any and all issues in the workplace; focus on results; and hold people accountable to those results.
Chad earned his M.B.A. from the University of Wisconsin-Whitewater and holds a master’s certificate in project management from the University of Wisconsin-Madison. He received a bachelor’s degree in business administration from the University of Wisconsin-Oshkosh.
Jose Rios, MD
President, Board Member
Dr. Rios is a board-certified plastic surgeon who has decades of plastic surgery experience and rigorous training. His engaging personality combined with technical precision and uncompromising standards have earned him a reputation as one of the premier plastic surgeons in the area.
Dr. Rios attended Princeton University and earned his undergraduate degree in Ecology and Evolutionary Biology. He later went to New York University School of Medicine to earn his medical degree, performed his residency and fellowship at The University of Texas Southwestern.
Alongside Dr. Lapinski we created Pinnacle Dermatology because we love what we do. It makes going "above and beyond" - for everyone in our practice - come naturally. Over the years, we have aimed to provide the highest level of care delivered with a familiar, down-to-earth approach. We recognize that our patients, our providers, and our support team are the reason we exist, the reason we set out to create this experience, and the reason we are always striving to make it better.
Co-Chief Business Development Officer
JoAnn Wagner is responsible for cultivating and maintaining strong relationships with physicians and external partners to achieve company growth through acquisitions and strategic partnerships. She joined Pinnacle on February 5, 2018.
JoAnn has had a robust career in healthcare including senior roles in corporate development, sales, project management, and marketing. She has worked for both global and small, local companies and enjoys strategizing to achieve sustainable growth and development.
Prior to joining Pinnacle Dermatology, JoAnn was Vice President of Business Development for a boutique healthcare-focused investment bank where she was responsible for sourcing proprietary acquisition opportunities for the firm’s clients, assisting with due diligence, and deal closure.
Wagner has a Bachelor’s degree in Business Administration (Cum Laude) from Ripon College, and is located at Pinnacle Dermatology’s corporate headquarters in Lombard, Illinois.
Co-Chief Business Development Officer
Katie Struck was most recently the System Vice President and Chief Administrative Officer for Oncology at Rush University System for Health, a nationally ranked academic health system in Chicago. Katie was the executive leader over the system’s oncology program from 2018 to 2021 and responsible for all strategic planning, growth, financial performance and management of the service line across Rush’s three-hospital system. During her tenure, she built the oncology service-line structure, governance model, and leadership team, and grew every aspect of the community and ambulatory delivery operations segment resulting in more than a 30% increase in new patient volume and net revenue. Katie led growth by building new clinical programs, increasing access to academic care in the community, and developing strategic partnerships, including the affiliation between Rush and Pinnacle Dermatology.
Katie joined Rush in 2008 as an assistant general counsel in the Office of Legal Affairs and was promoted a number of times in the legal department, most recently to Deputy General Counsel. In 2017 she left the legal department to work directly for the Dean and now CEO of the Rush System as the Vice President of Integrated Solutions and Optimization. In this role, she led business solutions and optimization efforts and was responsible for all strategic growth, integration and innovation across the academic clinical enterprise and medical college. Katie earned her law degree from Michigan State University, Magna Cum Laude, and her BA in Philosophy from the University of Michigan.
Katie Ingram, MS, RN
Chief Operating Officer
Katie Ingram, MS, RN has over 20 years of experience in clinical health care and health care operations leadership. She served as Senior Vice President of Integration and Transformation for Envision Physician Services for five years where she built and led an Integration Management Office, Project Management Office, and LEAN process improvement team. Prior to this she spent 5 years as a regional operations leader at a large kidney care organization in the Mid-Atlantic region, where she held strong relationships at the local, state, and federal levels and spoke many times on behalf of patients in end-stage renal disease. Early in career Katie was a multi-state operations leader in the long-term care and assisted living industry across the United States and she spent eight years as military leader in healthcare and public affairs for the U.S. Army and Army Reserves. During her clinical tenure, she served at the U.S. Army Institute of Surgical Research in San Antonio, TX, where her work with severely burned and injured servicemen/women was recognized by the Chief of Staff for the U.S. Army. Katie's clinical experience in civilian and military nursing covers many areas including Burn and Wound Care, Trauma, Oncology/Hematology, OB/GYN, and Nephrology. She earned her Master of Science degree from the University of Maryland Baltimore, School of Nursing, and her Bachelor of Arts degree from the University of Washington. A 5th generation Floridian, Katie is married, has two young girls, and is active in sailing, running, and Girl Scouts.
Mark Eid, MD
Chief Medical Officer, Board Member
Dr. Mark Eid is a board-certified dermatologist and fellowship trained Mohs micrographic surgeon, specializing in skin cancer surgery. Dr. Eid founded Virginia Dermatology and Skin Surgery Center, growing the practice to 7 locations across central and northern Virginia. He became Pinnacle Dermatology's Chief Medical Officer when his practiced joined the group. Dr. Eid has been a consistently strong advocate for patient education and evidence-based, technologically advanced medical care.
Dr. Eid was accepted into an accelerated B.S./M.D program and graduated with a B.S. in Chemistry-Biology, summa cum laude, from the West Chester University Honors Program in three years. He received his M.D. from the Johns Hopkins University School of Medicine, dermatology residency training from the Pennsylvania State University/Hershey Medical Center, and procedural dermatology training from the Medical College of Virginia/VCU Health System. During his dermatology residency, he also obtained an MBA from the Temple University Fox School of Business with honors.
Judson Larson, MBA
Chief Financial Officer
As CFO of Pinnacle Dermatology, Judson is in charge of creating sustainable finance, accounting, billing and payer contracting processes to fuel Pinnacle Dermatology’s growth strategy. He works to position Pinnacle for success by creating processes that drive behavior through performance management and accountability.
Immediately prior to joining Pinnacle Dermatology, Judson was CFO at Omni Ophthalmic Management Consultants (OOMC), a private equity backed leading healthcare provider of medical and surgical eye care in the northeast. While at OOMC, Judson led their finance transformation by implementing standard accounting and reporting processes and developing dashboards that created visibility to operational performance. These improvements cleared the path to allow Omni to quadruple in size through acquisition and expanded services.
Previously, Judson has held various finance leadership roles for several leading companies such as Community Health Systems, SunCrest Healthcare, and Asurion.
Judson earned his M.B.A. from The University of Tennessee at Knoxville and a B.S. in Economics from Wittenberg University.
Christy Katzfey, MBA, CPA
Chief Growth Officer - Marketing and Patient Access
Christy Katzfey is a strategic leader with experience in health care, higher education, retail, ecommerce, automotive and foodservice. She is responsible for marketing and patient access for Pinnacle Dermatology including defining the Pinnacle brand strategy, growing patient demand, leading scheduling operations, performance of marketing and patient access technology platforms and channels, improving patient experience and growing retail operations. She joined Pinnacle Dermatology in March of 2019.
Prior to joining Pinnacle, Christy was the Senior Director of Brand Strategy and Digital Marketing at DeVry University where she was responsible for refining the organization’s marketing strategy and brand positioning as well as optimizing digital channel UX, SEO, SEM and overall inquiry and conversion performance.
Christy’s healthcare experience includes the lead brand marketing role at Cadence Health (now part of Northwestern Medicine) where she led the development and launch of the new health system brand including development of the positioning, naming and identity when two regional health systems merged. She also led the advertising, creative, media, social, sponsorship and consumer insights functions in this role.
Christy has a bachelor’s degree in Accounting and an MBA from the University of Illinois. She is also a CPA.
Marcia Siguenza, MBA, SPHR, SHRM-SCP
Chief Human Resources Officer
Marcia has 20 years of experience as a Human Resources professional with 17 of those years on the healthcare arena. Marcia joined the Pinnacle Dermatology team May of 2019. She is responsible for oversight of all HR functions, with a specific focus on Pinnacle Dermatology being an employer of choice in this competitive employment market.
Marcia’s healthcare experience primarily comes from 16 years at Midwest Orthopaedics at Rush where she developed and implemented the HR processes and procedures as the first HR professional for the organization.
Marcia has a Bachelor’s degree in Education from Wright State University and a MBA from Xavier University. Marcia also holds Certifications as a Senior Professional of Human Resources and a Society of Human Resource Management Senior Certified Professional.
Tim Birdsall, ND
Chief Information Officer
Dr. Tim Birdsall comes to Pinnacle Dermatology from Cancer Treatment Centers of America where he served in numerous roles in his over 20-year career there including Senior Vice President of Information Services, Chief Medical Information Officer, Vice President of Integrative Medicine and National Director of Naturopathic Medicine. Tim was also a member of the National Advisory Council for the National Center for Complementary and Alternative Medicine from 2007 to 2012. Prior to joining Cancer Treatment Centers of America, Tim spent 8 years as a Technical Director at Thorne Research. Tim joined the Pinnacle Dermatology team in May of 2019, and is responsible for all information technology functions. Tim's medical background makes him a great resource in information technology because he is uniquely positioned to be able to translate clinical processes and needs into technical requirements for the business.
Tim has a Bachelor's degree in General Science from Grace College and a Doctor of Naturopathic Medicine (ND) degree from Bastyr University.
General Counsel and Chief Compliance Officer
As General Counsel and Chief Compliance Officer of Pinnacle Dermatology, Michael is in charge of all legal and compliance-related aspects of the business.
Immediately prior to joining Pinnacle Dermatology, Michael was an attorney with the law firm of Honigman LLP in Chicago. While at Honigman, Michael helped private equity-backed clients execute on transactions by providing solutions to complex legal issues through a collaborative and business-minded approach. Prior to Honigman, Michael served as the general counsel of Blue River PetCare, a multi-state owner and operator of high-quality veterinary clinics. As a key member of the executive leadership team at Blue River, Michael played an active role in managing the legal/business affairs of the company and assisted in shaping the strategic direction of the company up to and through its recapitalization with Partners Group in 2019.
Michael earned his J.D. from Chicago-Kent College of Law and a B.S. in Business Administration from Southern Illinois University.
Ashley Sarago, Chief of Staff
Ashley Sarago supports the CEO and the Executive Team to keep things flowing through daily administrative duties (scheduling, event planning, keeping track of action items and meeting minutes, meeting support, daily reporting, travel arrangements, etc.)
Previously, she managed Menu Strategy for Cracker Barrel Old Country Store. She performed administrative duties as well as assisted with project management for key menu project initiatives. She has a Bachelor’s degree in Communication – Public Relations from Tennessee Technological University.