Paula Lapinski, MD
Founder and Mohs Surgeon
Dr. Paula Lapinski is a board-certified dermatologist with an extensive medical background and an unparalleled warmth, who has built a reputation in the community for exceptional treatment of a wide range of cosmetic and medical dermatologic issues.
Dr. Lapinski earned her degree in pre-professional studies at The University of Notre Dame, graduating with Honors as a member of Phi Beta Kappa. She went on to attend Northwestern University School of Medicine and completed her internship at Evanston-Northwestern Hospital. She completed her residency in Dermatology at The University of Texas-Southwestern Medical Center in Dallas, one of the premier programs in the country.
Dr. Lapinski's interest in patients with skin cancer led her to complete an additional year of training at The University of Texas-Southwestern Medical Center in the area of Mohs micrographic surgery, a specialized method of skin cancer excision and pathologic examination.
As the Founder of Pinnacle Dermatology, Dr. Lapinski understands the level of care they provide is rarely matched because of the fellowship-trained Mohs micrographic surgery specialist team and an experienced, board-certified plastic surgeon at the same practice. The combined expertise and experience enables them to create comprehensive treatment plans for patients.
Chad A. Eckes, MBA
Chief Executive Officer, Board Member
Chad Eckes was most recently the Executive Vice President of Corporate Services & Chief Financial Officer of Wake Forest Baptist Medical Center, a leading Academic Medical Center. Chad was the executive leader of the organization’s financial turnaround from March 2014 to June 2017. During that period, Chad led the turnaround of the organization’s Finance, Revenue Cycle, Information Technology, Facilities and Human Resources departments. At the same time, the organization experienced in excess of 25% revenue growth.
Previously, Chad was the Chief Strategy Officer and Chief Information Officer at Cancer Treatment Centers of America (CTCA), the premier center for cancer treatment. During 2005 to 2014, Chad was part of the leadership team which grew CTCA by 30x creating a national footprint.
As the CEO of Pinnacle Dermatology, Chad focuses on a handful of key approaches: be crystal clear about the company’s vision, mission, and values; lay out clear strategies; build employee engagement; focus on customer service; create a transparent environment where employees feel free and comfortable to raise any and all issues in the workplace; focus on results; and hold people accountable to those results.
Chad earned his M.B.A. from the University of Wisconsin-Whitewater and holds a master’s certificate in project management from the University of Wisconsin-Madison. He received a bachelor’s degree in business administration from the University of Wisconsin-Oshkosh.
Jose Rios, MD
Chief Medical Officer, President, Board Member
Dr. Rios is a board-certified plastic surgeon who has decades of plastic surgery experience and rigorous training. His engaging personality combined with technical precision and uncompromising standards have earned him a reputation as one of the premier plastic surgeons in the area.
Dr. Rios attended Princeton University and earned his undergraduate degree in Ecology and Evolutionary Biology. He later went to New York University School of Medicine to earn his medical degree, performed his residency and fellowship at The University of Texas Southwestern.
Alongside Dr. Lapinski we created Pinnacle Dermatology because we love what we do. It makes going "above and beyond" - for everyone in our practice - come naturally. Over the years, we have aimed to provide the highest level of care delivered with a familiar, down-to-earth approach. We recognize that our patients, our providers, and our support team are the reason we exist, the reason we set out to create this experience, and the reason we are always striving to make it better.
Christy Katzfey, MBA, CPA
Chief Operating Officer
Christy Katzfey is a strategic leader with experience in health care, higher education, retail, ecommerce, automotive and foodservice. She is responsible for clinic operations, marketing and patient access for Pinnacle Dermatology including leading all clinic operations, managing operations P&L, defining the Pinnacle brand strategy, growing patient demand, leading scheduling operations and improving the patient experience. She joined Pinnacle Dermatology in March of 2019.
Prior to joining Pinnacle, Christy was the Senior Director of Brand Strategy and Digital Marketing at DeVry University where she was responsible for refining the organization’s marketing strategy and brand positioning as well as optimizing digital channel UX, SEO, SEM and overall inquiry and conversion performance.
Christy’s healthcare experience includes the lead brand marketing role at Cadence Health (now part of Northwestern Medicine) where she led the development and launch of the new health system brand including development of the positioning, naming and identity when two regional health systems merged. She also led the advertising, creative, media, social, sponsorship and consumer insights functions in this role.
Christy has a bachelor’s degree in Accounting and an MBA from the University of Illinois. She is also a CPA.
Chief Development Officer
Katie Struck most recently served as Pinnacle’s Chief Strategy Officer and led business development, provider recruitment and Pinnacle Cosmetic, Pinnacle’s comprehensive, state-of-the-art surgical and cosmetic care platform. Prior to joining Pinnacle, Katie was the Vice President and Chief Administrative Officer for Oncology at Rush University System for Health, a nationally ranked academic health system in Chicago. Katie was the executive leader over the system’s oncology program from 2018 to 2021 and responsible for all strategic planning, growth, financial performance and management of the service line across Rush’s three-hospital system. During her tenure, she built the oncology service-line structure, governance model, and leadership team, and grew every aspect of the community and ambulatory delivery operations segment resulting in more than a 30% increase in new patient volume and net revenue. Katie led growth by building new clinical programs, increasing access to academic care in the community, and developing strategic partnerships, including the affiliation between Rush and Pinnacle Dermatology.
Katie joined Rush in 2008 as an assistant general counsel in the Office of Legal Affairs and was promoted a number of times in the legal department, most recently to Deputy General Counsel. In 2017 she left the legal department to work directly for the Dean and now CEO of the Rush System as the Vice President of Integrated Solutions and Optimization. In this role, she led business solutions and optimization efforts and was responsible for all strategic growth, integration and innovation across the academic clinical enterprise and medical college. Katie earned her law degree from Michigan State University, Magna Cum Laude, and her BA in Philosophy from the University of Michigan.
Tim Birdsall, ND
Chief Integration and Information Officer
Dr. Tim Birdsall comes to Pinnacle Dermatology from Cancer Treatment Centers of America where he served in numerous roles in his over 20-year career there including Senior Vice President of Information Services, Chief Medical Information Officer, Vice President of Integrative Medicine and National Director of Naturopathic Medicine. Tim was also a member of the National Advisory Council for the National Center for Complementary and Alternative Medicine from 2007 to 2012. Prior to joining Cancer Treatment Centers of America, Tim spent 8 years as a Technical Director at Thorne Research. Tim joined the Pinnacle Dermatology team in May of 2019, and is responsible for all information technology functions. Tim's medical background makes him a great resource in information technology because he is uniquely positioned to be able to translate clinical processes and needs into technical requirements for the business.
Tim has a Bachelor's degree in General Science from Grace College and a Doctor of Naturopathic Medicine (ND) degree from Bastyr University.
Chief Legal and Compliance Officer
Lori Chamberlain joins Pinnacle Dermatology with nearly 15 years of experience providing legal counsel to healthcare institutions and serving as a trusted advisor to executive leaders in business development, operations, human resources, and finance.
Lori most recently served as Senior Vice President and Managing Associate General Counsel to a large public health company where she was responsible for regulatory compliance, transactions, legal operations, and employment matters. Lori previously served as Assistant General Counsel to two Fortune 500 healthcare companies and started her legal career as an associate at a large law firm where she specialized in healthcare, corporate law, and mergers and acquisitions.
Lori earned her LL.M. in Tax from New York University. Lori graduated from West Virginia University College of Law where she was elected to the Order of the Coif and earned her bachelor’s degree, magna cum laude, from the University of Pittsburgh.
Chief Financial Officer
As CFO of Pinnacle Dermatology, Will and his team will have responsibility for financial performance, financial planning and analysis, revenue cycle management, treasury, mergers and acquisitions financials, reporting and provider compensation. Will has spent his career in healthcare finance roles with his most recent role being Chief Financial Officer over University of North Carolina Hospitals. In addition, Will has also held finance and merger & acquisition leadership roles at Wake Forest Baptist Medical Center and Novant Health.
Chief Human Resources Officer
Wendy Whelan has more than 20 years of human resources experience, recently having served as the VP of Talent for Cancer Treatment Centers of America. Wendy also held several human resource executive leadership roles with Hyatt Hotels Corporation and Marriott hotels. Wendy will lead a team of professionals to support human resource operations, including talent attraction and selection, organizational development, employee engagement, benefits and payroll administration. Wendy holds a designation as a Senior Human Resource Professional and a Registered Corporate Coach.
Chief of Staff
Ashley Sarago supports the CEO and the Executive Team to keep things flowing through daily administrative duties (scheduling, event planning, keeping track of action items and meeting minutes, meeting support, daily reporting, travel arrangements, etc.)
Previously, she managed Menu Strategy for Cracker Barrel Old Country Store. She performed administrative duties as well as assisted with project management for key menu project initiatives. She has a Bachelor’s degree in Communication – Public Relations from Tennessee Technological University.